This is a standard that uses websites to tell external websites how a link preview should look
Works by defining <meta/> tags like <meta property="og:{}" content="{}" />
<html prefix="og: https://ogp.me/ns#">
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="https://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="https://ia.media-imdb.com/images/rock.jpg" />
...
</head>
...
</html>I Linked to Bolivar Paralelo in my LinkedIn and the preview was garbage